Privacy Policy
At Aura, we're committed to protecting your privacy while delivering cutting-edge AI solutions. This policy explains how we collect, use, and safeguard your information.
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Overview
Aura is an autonomous AI agent that functions as a complete sales and customer support solution. We process website content and user interactions to provide intelligent, personalized assistance.
This privacy policy applies to all users of Aura's services, including website visitors who interact with our AI agent and businesses that integrate Aura into their websites.
Information We Collect
Website Content
Upon installation, Aura scans and processes 100% of your website's content including products, articles, FAQs, pricing information, and other publicly available content to provide accurate responses.
User Interactions
We collect conversation data, questions asked, user preferences, and interaction patterns to improve our AI's responses and provide personalized assistance.
Technical Information
We may collect IP addresses, browser information, device data, and usage analytics to optimize performance and security.
AI Data Processing
Aura uses advanced Large Language Models (LLMs) to process and understand your data. All AI processing is grounded in factual data from your website to ensure accuracy and brand consistency.
Our AI analyzes user behavior patterns to proactively engage visitors, anwser complex questions, handle objections, and guide users toward desired actions.
We implement strict data governance to ensure AI processing remains within the scope of providing customer support and sales assistance.
How We Use Your Data
We use your data to:
- Provide intelligent customer support and sales assistance
- Personalize user experiences based on behavior and preferences
- Improve AI performance and accuracy over time
- Generate analytics and insights for business optimization
- Ensure service security and prevent fraudulent activities
- Comply with legal obligations and resolve disputes
Data Security
We implement industry-standard security measures to protect your data, including encryption in transit and at rest, secure data centers, and regular security audits.
Access to personal data is restricted to authorized personnel only and is governed by strict access controls and monitoring systems.
While we strive to protect your information, no method of transmission over the internet is 100% secure. We continuously update our security practices to address emerging threats.
Third-Party Services
Aura may integrate with third-party services to enhance functionality. These may include analytics providers, cloud infrastructure services, and AI model providers.
We carefully vet all third-party partners and ensure they maintain appropriate privacy and security standards. We only share data necessary for service provision.
Third-party services are governed by their own privacy policies, which we encourage you to review.
Your Rights
Access
Request access to your personal data we process
Rectification
Request correction of inaccurate personal data
Erasure
Request deletion of your personal data
Portability
Request transfer of your data to another service
Restriction
Request limitation of processing your data
Objection
Object to processing of your personal data